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Issue Fourteen · 1 November 2026 · Deepawali Special Dhansanchay
The Compounding LifeA fortnightly letter from DHANSANCHAY ✦ Shubh Deepawali ✦
Inside: the oldest review in India, held every Deepawali · why this year felt worse than it was · five days of the festival, five lessons for an investor · why small wins deserve a lamp of their own · five festive traps for the money mind · a Deepawali wish from all of us |
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Bhanu Pratap Jain · CEO & Founder The Oldest Review in India Happens Every DeepawaliLong before anyone in this country had heard of a statement of account, the trading families I grew up among had a review of their own. On Deepawali the old bahi-khata was closed, a new red ledger was opened, and on its first page, before a single number, two words were written: Shubh and Labh. Auspicious, then profit. The order was not an accident. How the money is earned came first; how much came second. What strikes me now is what that ledger did not contain. It had no column for what the market did to the neighbour, and none for what the newspapers said. It recorded what this house had done. The merchant’s review was a review of conduct. By the screen, Samvat 2082 has been an unkind year. But after more than twenty years in this work, I have learnt that a year’s real story is written in the phone calls. Early in the year the calls asked which fund was doing best. As the market slid, they asked whether to stop. And by September, many families asked nothing at all and simply kept going. This Deepawali, my thanks and my respect go to those quiet families. Nothing they did will make a headline, but almost everything they did will show up, one day, in their children’s lives. And if yours was a family that paused this year, there is no judgement here. Deepawali is the day a new ledger is opened.
So before the lamps, try the merchant’s review. Four questions, answered honestly, with no one watching. Did I act on fear even once this year? Did I act on envy? Did I look at my money far more often than it needed me to? And the kindest one: what did I do this year, with money, that I am quietly proud of? If you kept going through a hard year, write that down. It is the most valuable entry in the book, and as Section V argues, it deserves to be celebrated. In my own tradition, Deepawali is also the night Bhagwan Mahavir attained nirvana at Pavapuri. When the light of his presence left the world, the story goes, lamps were lit so that the light would not leave with him. I have always loved that. A lamp is not lit to admire the room. It is lit so that we can see clearly what is there, and carry the light forward. From my family to yours, a very happy Deepawali, and a Samvat 2083 that asks a little less of your patience than this one did. |
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Sapna Jain · Editor This Year Felt Worse Than It Was. Here Is Why.A fortnight ago we promised you September’s industry figures, and they tell a story worth hearing in a festive week. In a month when the Nifty fell about 6%, Indian investors put a record ₹32,490 crore into mutual funds through SIPs, and net inflows into equity funds rose by nearly a third. Ten years ago a fall like that showed up as SIPs being stopped. This year it showed up as more money going in. That is a country quietly growing up as investors, and it deserves a lamp of its own. Inside a single family, though, a falling year feels very different. This year the commonest question in our inbox was not “which fund?” but “should I stop?”, usually written late in the evening, often after a forwarded message. The psychologists Daniel Kahneman and Amos Tversky found that a loss hurts us roughly twice as much as an equal gain pleases us. A portfolio down 10% feels closer to 20%. The fear is real, but it is magnified by the way our minds are built, not by anything new in the market. Fear arrives as a feeling. Stopping is a decision, and decisions can wait until morning. And a word for the festive fortnight. The economist Richard Thaler showed that we keep money in invisible “jars” in our heads, and that money labelled bonus or gift feels like spare money and is spent far more easily than salary. He called it mental accounting. A rupee of Deepawali bonus is still a rupee. Decide what happens to it before it arrives: half for the celebration and half for the goals already on paper is one split many families like, but any split chosen calmly in advance beats the one the festival chooses for you. If something has been worrying you this year, write to me. I would rather hear it before Deepawali than after.
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The Fortnight in Three Lines. And the Only Question That Matters.Market data as at the close of Friday 30 October 2026, except where a date is given.
Sources: NSE/BSE closing data as reported on 30 October 2026; AMFI monthly data for September 2026 (released 12 October), as reported; depository and exchange data on foreign and domestic institutional flows, as reported in the press (datasets differ). Figures as available on 31 October 2026 and subject to revision. |
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Five Days of Deepawali, Five Lessons for an InvestorDeepawali is not one night but five days, and each has its own story. Our grandparents did not read them as lessons about money, of course. But stories that have lasted thousands of years tend to carry practical wisdom, and each of these five has something to say to a family trying to grow its money patiently.
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Why Small Wins Deserve a Lamp of Their OwnWe tend to save celebration for the big homecomings: the house, the wedding, the retirement. But a long journey is made almost entirely of small days, and the families who reach their goals are usually the ones who learnt to notice those days along the way. This is not only sentiment. Some of the most useful findings in behavioural research are about exactly this.
Milestones Worth a Lamp
How do you celebrate without undoing the work? Keep it small and keep it shared: a family dinner, a sweet at home, a line in the diary, a word of thanks to the person who kept the SIP running when you wanted to stop. The one celebration compounding cannot forgive is redeeming the investment to mark the milestone. And do not wait for money milestones alone. The small happiness of an ordinary evening, a child’s laugh, an old friend’s call, a quiet cup of tea with your parents, is not a distraction from the goal. It is what the goal is for. The Jain word samata, equanimity, is often read as calm in bad times. It is equally the grace to notice the good times while they are here.
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Five Festive Traps for the Money Mind, Gently NotedDeepawali is the happiest fortnight of the Indian year, and that is exactly why it deserves a little attention. Happy, sociable, generous moods are wonderful for families and slightly risky for finances. None of what follows is a reason to celebrate less. It is a reason to celebrate with your eyes open.
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A Lamp Is Lit to See, Not Only to CelebrateDhanteras falls on Friday 6 November, Lakshmi Puja on Sunday 8 November and Bhai Dooj on Tuesday 10 November. On Deepawali evening the stock exchanges hold their customary one-hour Muhurat trading session to open Samvat 2083; the exact timing is announced by the exchanges. For long-term investors it is a lovely tradition and an unimportant hour: nothing about your plan depends on it. What does matter is the spirit of the season, which is the spirit of this letter. Light a lamp, look honestly at the year and at how you behaved in it, celebrate what went right, clear what is cluttered, and begin the new book with Shubh written before Labh. Share Your Milestone · 2 Minutes Write to [email protected] with the subject line “Our Milestone” and tell us one money moment from this year that your family is proud of: a SIP that turned one, a goal reached, a hard year you stayed through. With your permission, we may share a few in a future issue, without names. Mostly, we simply want to celebrate with you. Coming on 15 November ELSS, PPF or NPS: which tax saver suits you in 2026 · Warren Buffett on patience, and why it is so hard · the November checklist: your tax regime, the ₹1.25 lakh exemption and advance tax on 15 December · October’s industry numbers.
Mutual fund investments are subject to market risks. Compounding does not guarantee a profit. What it rewards is the investor who is still there. Boring advice. Beautiful outcomes. |
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This Issue
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1st Floor, Ankit Towers, S.R. Lohia Road, Tinsukia – 786125, Assam [email protected] · [email protected] · 9435335419 Disclaimer: Mutual Fund investments are subject to market risks. Read all scheme related documents carefully. Past performance is not indicative of future returns. This newsletter is for informational and educational purposes only and does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security or scheme. Please consult your mutual fund distributor or a SEBI-registered investment adviser before making investment decisions. A note on how this is made: research and drafting are assisted by AI tools. Every figure is verified against primary sources, and all editorial decisions, the views expressed in Bhanu's section, and the final content are the sole responsibility of DHANSANCHAY. You are receiving this as a valued client of DHANSANCHAY (ARN-171748). · Next issue: 15 November 2026 |